Breaking Barriers: Inclusive Brand Awareness on KamiBijak’s Instagram

This research article explores social media marketing's role in enhancing brand awareness and promoting disability inclusivity through the case study of KamiBijak, an Indonesian disability-focused platform. The addresses challenges faced by individuals with disabilities accessing resources meaningful employment, hindering progress towards Sustainable Development Goals (SDGs). KamiBijak stands out as first platform catering to disabilities, particularly deaf community.Using a qualitative design, includes interviews key informants, including involved content creation. Findings show that predominantly uses videos infographics on Instagram, effectively meeting diverse audience needs. platform's commitment accessible featuring sign language engaging fosters sense community strengthens awareness. highlights Instagram's significance powerful marketing tool underscores KamiBijak's inclusive strategy's effectiveness. employment showcases dedication empowering community. emphasizes representation driving change sustainable development. Further exploration into perceptions experiences could enhance understanding its impact advocacy.